Yes Friends

Sustainable, ethical and affordable. The marketers behind "I can't believe it's not butter" might have another project on their hands.

Buying clothing can feel like a bit of a daunting experience these days. It feels like someone is always losing; the environment, the makers of your clothing who are paid unfairly or you and your bank balance. Yes Friends don't think this has to be the case! And they're starting with the timeless white t-shirt.

The Yes Friends team brought us on board to assist in communicating their grand plans to the world. The aim was to drum up some volume around this industry shattering idea to ensure that they are able to sell their target of 3000 t-shirts to get the ball rolling on ethical, sustainable and affordable fashion.

  • introduction