From the outset, our objective with this film was two-fold. Firstly, create a manifesto film which captures the spirit and energy of Freestar as well as the value proposition - good beer. That was key. Secondly, this film needs to work across all platforms and agendas. Facebook, Instagram, TikTok, Youtube... you name it. The full film is a neat 60 seconds, but there are 30 and 15 second versions as well as multiple CTAs.