Freestar

Alcohol free beer... What just went through your mind? Same... Freestar have other ideas.

Freestar are re-imagining alcohol-free beer. They want their beer to be enjoyed by beer lovers, not endured by designated drivers... designated drivers can enjoy it too! They're unapologetic, like this film. Buckle in and prepare yourselves for Al and Carl Holfree.

From the outset, our objective with this film was two-fold. Firstly, create a manifesto film which captures the spirit and energy of Freestar as well as the value proposition - good beer. That was key. Secondly, this film needs to work across all platforms and agendas. Facebook, Instagram, TikTok, Youtube... you name it. The full film is a neat 60 seconds, but there are 30 and 15 second versions as well as multiple CTAs.

INSTAGRAM X FB
TIKTOK X IG STORY
CTA
  • introduction