For every pair bought, a pair is given. For Ed, the founder of Jollie's, socks became the answer to the question of how to help those on the street of the UK. Fun is sought throughout the company, from the products to the website and the imagery.
Jollie's has a profound belief that homelessness can be solved, and it can be done with a smile on your face. This was essential in the building of the website. The giving page provides an opportunity to engage with charities all around the UK, alongside the pick and mix function giving the user the opportunity to mix up their shopping experience. The website was entirely bespoke, from the lookbooks to every photograph - focussed completely on the Jollie's brand.
This series of images is capturing a new sock range. These socks are fun, but they are also fresh and have an element of class. These images reflect that aspect of the sock while holding tight to the brand. It was important to us that the images represent the whole business of socks with a light touch, the business of generosity and giving with a giggle and a grin.
These images are for the Spring | Summer lookbook collection. They focus on bringing out the humanity and reality of wearing the socks. As you know, when a pair of these socks is bought, another pair is given to a homeless charity. One for you, one for me. There is always an element of relationship and friendship. That's what it's all about.
These are designs for the 2017 Jollie's lookbook featuring the Loopers, the latest range of Jollie's socks. The focus of the design was to create a clean and fresh look which gives the images the room to do the talking. Adding to, and not subtracting from the Jollie's brand.